CIO magazine has a fun story about if Yoda was CEO of IBM. His point, in a very round about way is that companies like IBM need to change the way they price and evaluate success to have success in the small / medium business space.

Not only are the IBMs of the world leaving money on the table, they’re also risking future sales. The IT leaders at small organizations will in many cases be employed by larger organizations someday. Why alienate them? Vendors could engage IT leaders in small organizations now and build brand loyalty. How could they make such a business model work? Let’s imagine (with apologies to George Lucas) what Yoda might do if he were running a large consultancy.

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