IBM in the community: Volunteers get IBM help on demand

To some corporations, reaching out to the community may involve an annual blood drive or a crusade for 100 percent involvement in charity donations. But IBM, long a champion for on demand for its clients, has focused that philosophy on improving its community service.

On Demand Community, a dedicated portion of the company’s intranet, aggregates both information and resources for volunteers. Since it launched in November 2003, more than 64,000 IBM employees and retirees have registered and logged 2.7 million hours of volunteer time.