Fri 24 Feb 2006
The end of TV as we know it
Posted by Sim' under General
IBM Global Services has released a study showing one perspective on the future of the television industry.
The study covers the changing face of television viewing as a result of greater interactive media choices available to today’s viewing public. Naturally, the focus is on technology - how technological change has created challenges for traditional broadcast media, and how technology can in turn help organisations in this industry adapt and innovate.
There are some interesting summaries of emerging business models, lots of case studies and examples of the changes being observed. The key part of the study includes “priority actions” for media organisations to consider if they are to succeed in the future.
Download the paper - The end of TV as we know it: A future industry perspective
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