Mon 17 Apr 2006
Lenovo sticks with ThinkPad look and feel
Posted by Dmitry under General
Financial Times reports that Lenovo, the Chinese company which purchased IBM’s PC division last year and has recently rebranded the ThinkPad line of notebooks, has indicated that its efforts to update the ThinkPad look and feel had not been well received by customers, and were likely to be abandoned. From the article:
[Lenovo] launched a titanium-clad oblong ThinkPad with a wide multimedia display last summer, the first non-black model in the range… However, corporate IT managers, who form the core of the ThinkPad customer base, had not reacted well to changes to the classic square black design, which has remained the same since 1992.
Full article: Lenovo likely to abandon changes to ThinkPad
Tags:branding, design, ibm, lenovo, thinkpadOne Response to “ Lenovo sticks with ThinkPad look and feel ”
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