The Register reports on the spring changes to IBM’s line of Intel chip powered servers, formerly known as the xSeries:

IBM has done some spring cleaning with its x86 servers. It has rolled out a new brand for the servers, officially given Itanium the boot and welcomed Opteron to its core product line.

The xSeries monicker for IBM’s Xeon-based and Itanium-based boxes will be phased out over the coming year with new servers taking on the “System x” name. When asked if this is mostly a branding exercise, Jay Bretzmann, the director of IBM’s System x hardware, told us, “Yeah, pretty much.”

IBM, however, does hope the name shift means more than simply ordering new bezels and business cards. It wants the System x brand to remind customers of IBM’s “systems company” talents such as producing solid SMPs even for the x86 market and handling virtualization software well.

Full article: IBM boffins develop new, stronger name for x86 servers

See also: Press release at Yahoo! Finance

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