IBM was ranked the worlds 3rd most valuable brand in the world.  That’s high praise from Business Week (it was actually a company called Interbrand that did the analysis for Business Week).  I’m concerned though that the list is far too stable.  The top 5 were unchanged from last year and top 20 is identical with a couple trading spots.  The brand “Google” is listed as 50% less valuable than HP, making me suspicious of the whole methodology.  I suppose you need some way to compare apples and oranges, but I think this analysis is overly quantitative, though it’s a lot easier to find fault with someone else’s analysis than to come up with a better one.