No, actually this isn’t an Irish joke - sorry.

Quite serious actually - Bernie Goldbach wrote an interesting piece on blogging and podcasting within IBM that was published in the Irish Examiner. Worth the read for a good summary of IBM’s blogging initiatives. IBM Blogging:

AROUND FOUR YEARS ago, a quiet conversation began in a small group of IBM programmers and software developers scattered among several countries. They wanted to share information, product development and feedback from customers. This joint interest sparked the weblog movement inside IBM. Today, more than 4000 weblogs exist inside Big Blue and one of them—“The Future Of” series—spawned a podcast that rose to within the top 50 of the most popular podcasts tracked by the iTunes download service.

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