IBMers David Millen, Jonathan Feinberg, and Bernard Kerr, collaborate on an article on enterprise social bookmarking.

The article provides some background on social bookmarking on the Internet, and an analysis of some of the benefits of these mechanisms in an enterprise context.

They conclude with an case study of IBM’s own internal social bookmarking beta test - called Dogear (dog-ear … as in folding down the corner of a page in a book as a “bookmark” … and a practice despised by book-snobs and librarians alike !).

Since learning the benefits of del.icio.us, I’ve become a bit of an evangelist for social bookmarking - especially given my struggles with information overload … an efficient mechanism for first, capturing the location of some potentially useful information, and second, being able to quickly locate that information again in the future - is a great benefit. The social aspect of such systems allows me to find other related information that may be relevant or interesting, when I am researching a particular topic.

I’ve started using Dogear for my IBM work - given it is an intranet based system, and also given that I hesitate to capture the descriptions and URLs of corporate information that isn’t public on internet based sites like del.icio.us! I’ve found it works well so far - but I’ve really only used it to capture my own information - and not really used it to find other information that may be of use in my work. But it’s early days yet.

Read the full article Social Bookmarking in the Enterprise

An older article by D. Weinberger has a writeup of an IBM press event where technologies such as Dogear were presented: IBM shows del.icio.us for the enterprise, and more

… and more recently IBMer Dmitry Nekrasovski wrote some glowing comments: I heart dogear

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