Archive for May 17th, 2006
Daily Archive
Wednesday, May 17th, 2006
Design at IBM: Not an oxymoron
IBM’s newly promoted VP of Brand and Values Experience, Lee Green, talks to Business Week about the evolving role of design within the company:
Design has been a cornerstone of IBM’s offerings and of high importance to the corporation for decades. As a result, we’ve developed an internal capability that is highly skilled and highly diverse.
As […]